Xuanyu Royal Purely Chicken Essence Dajia
Business Hours: (Mon)~(Sat), 11:00~21:00
Weekly Rest Day: Closed on Sundays.
Store Address: No. 97, Wenwu Road, Dajia District, Taichung City
“Xuanyu Royal Purely Chicken Essence”is a local brand from Taichung. The founder, Li Hongyi, was born and educated in Dajia, and has a deep emotional connection to this land. Driven by his passion for developing genuine chicken essence, he embarked on an entrepreneurial journey with his friend, who was also involved in poultry farming. Despite having no background in food manufacturing, Li Hongyi’s dedication to researching and perfecting chicken essence led him to innovate and develop unique techniques, including the proprietary “braised”essence method and a secondary sterilization technique using a sterilization ax.
The company began with poultry farming and conducts regular high-standard “ chicken liver” inspections to ensure no medication is administered, earning the trust of consumers. With the growing global demand for health foods, the company has received several prestigious awards, including the international A.A. CLEAN LABEL 100% Additive-Free Certification, the 2023 ITQI Excellent Taste Award, and the First Prize at the 2024 Taichung Top Ten Souvenirs, highlighting the innovative spirit and international competitiveness of this Taichung brand.